Media marketing for business encompasses everything from online PR (also marketingstuff.net/how-a-digital-marketing-platform-can-help-you-execute-a-customeroriented-strategy/ called ePR), to online content marketing, to social media marketing and sending messages with branded content via email. It lets businesses personalize brands and reach out to people they want to reach on a range of platforms – both free and paid. These platforms provide a variety of ways to reach out to the right audience, allowing them to obtain demographic, geographic, and personal data.